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Bio


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Bio


scroll down to learn about us

 

Morro Bay, CA- ESTERO started with Sam and Teddy, two firefighter/paramedics with an idea to make some cool stuff and help those in need. They tossed ideas around while waiting for waves between sets out in the lineup. Seeing a few brands out there they both wanted to make their own surf apparel with local flavor. The two thought about all aspects of the industry and aimed to capture the Central Coast vibe that magically has an effect on its citizens and visitors. Sam and Teddy sketched several concepts and finally came up with a few designs. A brand logo was really priority one so they put some stuff together for a friend to review. That friend is Troy, of Monster & Sea. Troy finalized a logo design and they were stoked so they acted on it.  Monster & Sea gives 10% of their sales to help others so we wanted to follow suit. ESTERO donates a portion of sales proceeds to the local charitable organizations: OPERATION SURF, Morro Bay National Estuary Program, and San Luis Obispo County Firefighters Benevolent Association.     

 

"I feel grateful Estero Bay is my home and stomping grounds. I'm stoked be able to adventure in Estero Bay."

-TeddyB ESTERO co-founder/owner

 

In short, ESTERO was founded with a focus to make some cool stuff and help those in need.