So if ESTERO translates to estuary in

Spanish...what exactly is an estuary??

Well, Merriam-Webster defines it as the following:


noun  es·tu·ary  \ˈes-chə-ˌwer-ē, ˈesh-\

Simple Definition of estuary

  • : an area where a river flows into the sea "


ESTERO thinks estuaries are pretty important places...that's why very soon, our new graphic will be on a new line of t-shirts, hoodies, and decals. These apparel items bearing the new estuary graphic will have 10% of sales revenue donated to the Estuary Program in Morro Bay. This new graphic was a group effort by a couple fellow firefighters, Casey Jenkins and Martin Pierce, both of Los Osos. I had a concept in my head, Martin went out and shot some drone footage off South Bay, and I snapped  screenshots of the estuary. I brought the pic to Casey and he put together my vision. After running a few color and detail items by Troy, of Monster & Sea, a design was finalized.

Within the next few weeks, Shirts, hoodies, hats, and decals will be out and available.